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In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this book is that it discusses the theoretical underpinnings of media research methodologies, and thereby presents a deeper discussion of methodologies than simply whether or not they offer techniques that generate reliable data.

Parker, the ruthless anti-hero of Richard Stark's eponymous mystery novels, is one of the most unforgettable characters in hard-boiled noir. Lauded by critics for his taut realism, unapologetic amorality, and razor-sharp prose style - and adored by fans who turn each intoxicating page with increasing urgency - Stark is a master of crime writing, his books as influential as any in the genre. The University of Chicago Press has embarked on a project to return the early volumes of this series Media Research Methods : Measuring Audiences, Reactions and Impact free pdf to print for a new generation of readers to discover - and become addicted to. This season's offerings include volumes 7-9 in the series: "The Seventh", "The Handle", and "The Rare Coin Score". In "The Seventh", the heist of a college football game goes sour, and the take is stolen by a crazed, violent amateur. Parker must outrun the cops - and the killer - to retrieve his cash.

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Author: Barrie Gunter
Number of Pages: 320 pages
Published Date: 11 Feb 2000
Publisher: SAGE Publications Inc
Publication Country: Thousand Oaks, United States
Language: English
ISBN: 9780761956594
Download Link: Click Here
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